Privacy Policy

Last updated: December 28, 2025

1. Introduction

Elivate Reporting ("we," "our," or "us") operates a business analytics platform that helps businesses track and analyze their digital marketing performance across various platforms including YouTube, Google Analytics, and other services.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

• Name and email address
• Company/organization name
• Password (encrypted)

2.2 YouTube Analytics Data

When you authorize our application to access your YouTube Analytics data, we collect:

• Channel performance metrics (views, watch time, subscriber counts)
• Video performance data
• Audience demographics (when available)
• Traffic source information
• Revenue data (for monetized channels only)

2.3 Other Platform Data

With your authorization, we may also collect data from:

• Google Analytics
• Google Search Console
• Other marketing platforms you connect

3. How We Use Your Information

We use the collected information to:

• Provide analytics reporting and insights
• Generate performance dashboards
• Track marketing campaign effectiveness
• Provide customer support
• Improve our services

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.

We may share your information only in the following circumstances:

• With your consent: When you explicitly authorize us to share data
• Service providers: With trusted third-party services that help us operate our platform (hosting, analytics, etc.)
• Legal requirements: When required by law or to protect our rights

5. Data Security

We implement appropriate security measures to protect your data:

• Encrypted data transmission (HTTPS/TLS)
• Secure data storage
• Access controls and authentication
• Regular security updates

6. Third-Party Integrations

6.1 Google Services

Our application integrates with Google services (YouTube Analytics, Google Analytics, Search Console). Your use of these integrations is also governed by Google's Privacy Policy.

6.2 OAuth Authorization

We use OAuth 2.0 for secure authorization. We only access the data you explicitly grant permission for, and you can revoke access at any time through your Google account settings.

7. Data Retention

We retain your data:

• Account data: Until you delete your account
• Analytics data: For the duration of your subscription plus 30 days
• OAuth tokens: Until you revoke authorization

8. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your account and data
• Export your data
• Revoke third-party integrations

9. Cookies and Tracking

We use essential cookies for:

• User authentication
• Security
• Platform functionality

10. Children's Privacy

Our service is not intended for users under 13 years old. We do not knowingly collect personal information from children under 13.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

13. Compliance

This privacy policy is designed to comply with:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• Google API Services User Data Policy
• YouTube Terms of Service